Product Development Masterclass

I was going to charge several thousand dollars for this class, but I am giving it away for free.

At the end of 2025, I set my 2026 goal to distill my decades of product development experience into a training course. I always felt frustrated because I lacked the resources to assist others attempting to bring a product to market. I've been working on this all year, and the course is in the editing process. I'm excited to release it, but I need to take the time to do it properly. 

Regardless of your background, this course has something for you. While the class heavily focuses on product development, it also thoroughly covers business and marketing, and ensures your product aligns with your intended customer.

 The class uses the R.E.B.E.L. process that I created and is broken into five main stages: 

- R: Real Problem (Does your product idea solve a problem that people are willing to pay for?)
- E: End Outcome (What does your target customer think they will gain by purchasing your product?)
- B: Build and Learn (Design and test your prototypes to gain real-world data)
- E: Execute Production (Move from prototyping to producing your product in volume)
- L: Learn and Launch (Find and keep customers as you ramp up volumes and expand your product offerings)

This course has a complete workbook and supplemental resources included. By the time you have completed the workbook, you will not only have a true path to success but a business plan you can take to investors or partners. 

So why am I giving this away for free?

About halfway through writing this course, it became apparent how big a topic bringing a product to market is. In making sure I covered all the important aspects, I couldn't dive into the details of every situation. This world has tens of millions of unique products, so my training focuses on specifics that'll be important to many products and on ideology that will be important to most of them.

I realize that to properly support individuals who are bringing a product to market, I could only do that through a community. In the community, I want to focus on specific real problems that product founders have along their journey to launching their idea. By offering the training for free, I can get community members up to speed with the fundamentals, before they join. The one-on-one help in the community is paid, and in turn, the masterclass is free. 

Most of you will never join the paid community, and many of you may successfully bring your product to market with only the free course. I am perfectly fine with that because it allows me to help those on a low budget and also allows me to help those with more resources than time. 

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